Entries tagged ‘Anheuser-Busch’

Here in the U.S., we get 7-Eleven’s Game Day beer… Northern Ireland gets to test a new lager from the brewery that made stout famous. Guinness Black Lager has been introduced to–and is on trial at–400 bars across Northern Ireland.

According to an article on CNN, the battle over shelf space in chilly glass refrigerators is about to heat up with the entrance of a new brew at 7-Eleven. The 6,000-strong convenience store chain is making a private label brew called “Game Day.”

The Super Bowl® commercials have always been at least as popular as the game. People who don’t really watch football (I usually get bored around the 3rd period) watch the biggest game of the year so they can see what the ad wizards have come up with for $6 million dollars a minute (actual guesstimated rate). And what of beer?

For whatever reason, Blue Moon wheat beer–brewed by MillerCoors–is one of the hottest-selling “craft” brews by a major bottler, but Anheuser-Busch is angling to cut in on that growth with its new Bud Light Golden Wheat. Only two months after its debut, the new wheat beer has nearly matched Blue Moon’s monthly sales.

According to the Wall Street Journal (and other sources) dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools’ team colors. Stupid promotion, or stupid reaction to the promotion?

Anheuser-Busch has begun to roll out SELECT 55, “the lightest beer in the world” in 15 test markets across the country. The “smooth, golden lager” targets active consumers looking for new lower-calorie options, according to the company’s press release.

The Wall Street Journal blog has a post about the recession and how it is affecting beer sales and drinking habits. Have you changed your drinking habits?

The Washington Post has an interesting article about the largest small-brewer of them all, Sam Adams. Perhaps as early as this year Boston Beer–the brewers of Samuel Adams–will no longer be considered a craft brewer.

Anheuser-Busch pulled the plug on it’s $15 million broadband humor site Bud.tv. Visitors to the site now see only a snowy TV screen saying Bud.tv is no longer available.

According to STLToday.com, Anheuser-Busch is changing the way they view a beer’s shelf life. The brewer says it has realized that the 110-day limit might not be necessary. Why? I dunno, they’re wasting too much beer?

A few moves in the last few days and weeks by Belgweiser… job cuts totaling 1,400, beer price increases totaling 3.5% and a 100% reduction in free beer.

Last week, shareholders of Anheuser-Busch approved the $52 billion sale of the business to Belgium-based InBev, a deal that set the stage to create the world’s largest brewer.

A gathering of six the Belly Buddies for the Leonids meteor shower in November yielded the perfect opportunity to purchase a winter sampler pack to see for ourselves if such a specialty pack is tasteful enough to bring to the next holiday party you attend.

One of the most pitiful excuses for “beer” ever to disgrace the shelves of a liquor store. Recognized as hazardous substance in some states.

In what we can only call a ballsy attempt to keep American drinkers blindfolded to what the company is really up too, Anheuser-Busch will launch “American Ale” this week.