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Entries tagged ‘Anheuser-Busch’

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  • 08.25.11Coming Soon: The Interactive My Bud Light Bottle

    Never resting (or relying) on the simple taste of it’s flagship beers, Belgian-owned Anheuser-Busch InBev has partnered with technology company Spear to introduce a new interactive label for Bud Light. Your Etch-a-Brew awaits.


  • 01.25.11Bottoms Up Beer Dispenser is Simply Intoxicating to Watch

    The beer industry is notable for creating useless contraptions for the dispensing and distribution of beer, so it’s nice to see something that actually looks useful. The Bottoms Up Beer Dispenser fills beer cups through the bottom of the cup, you know, like magic would.


  • 110.19.10Yuengling Looks to Go West

    D.G. Yuengling & Son Inc., one of the fastest-growing U.S. beer makers, is close to acquiring a former Coors plant in Memphis, Tenn., to help the company meet rising demand and increase distribution beyond the eastern United States.


  • 04.26.10Northern Ireland Gets Guinness Black Lager

    Here in the U.S., we get 7-Eleven’s Game Day beer… Northern Ireland gets to test a new lager from the brewery that made stout famous. Guinness Black Lager has been introduced to–and is on trial at–400 bars across Northern Ireland.


  • 14.18.107-Eleven to Sell Their Own Beer: Game Day

    According to an article on CNN, the battle over shelf space in chilly glass refrigerators is about to heat up with the entrance of a new brew at 7-Eleven. The 6,000-strong convenience store chain is making a private label brew called “Game Day.”


  • 12.3.10Super Bowl Lacks Beer

    The Super Bowl® commercials have always been at least as popular as the game. People who don’t really watch football (I usually get bored around the 3rd period) watch the biggest game of the year so they can see what the ad wizards have come up with for $6 million dollars a minute (actual guesstimated rate). And what of beer?


  • 412.13.09Golden Wheat Sales Up: Do You Really Love Bud Light That Much?

    For whatever reason, Blue Moon wheat beer–brewed by MillerCoors–is one of the hottest-selling “craft” brews by a major bottler, but Anheuser-Busch is angling to cut in on that growth with its new Bud Light Golden Wheat. Only two months after its debut, the new wheat beer has nearly matched Blue Moon’s monthly sales.


  • 28.21.09Team-Color Bud Cans Upset Some College Students

    According to the Wall Street Journal (and other sources) dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools’ team colors. Stupid promotion, or stupid reaction to the promotion?