Entries tagged ‘Anheuser-Busch’

In its pursuit of pure banality, Anheuser-Busch InBev hit a new low today as it decides that 55 calories is too many to have in a “beer” and presents “Little Lights,” which is Select 55 in lower-calorie portions.

After nearly 20 years of producing America’s two best-selling beers, Anheuser-Busch InBev will have to cede second place as Budweiser is pushed aside by Coors Light.

Belgian-owned Anheuser-Busch InBev is adding some bling to one of its most popular beers. Bud Light Platinum will be the newest addition to the brewer’s beer fridge as they aim to appeal to “upscale light beer” drinkers.

Never resting (or relying) on the simple taste of it’s flagship beers, Belgian-owned Anheuser-Busch InBev has partnered with technology company Spear to introduce a new interactive label for Bud Light. Your Etch-a-Brew awaits.

A recent Rasmussen Reports survey found that 69% of American beer drinkers choose domestic beers over imported ones, light beer over regular beer, and their top choice is Budweiser; which, umm, is not a light beer.

The beer industry is notable for creating useless contraptions for the dispensing and distribution of beer, so it’s nice to see something that actually looks useful. The Bottoms Up Beer Dispenser fills beer cups through the bottom of the cup, you know, like magic would.

The American Customer Satisfaction Index (ACSI) released their latest findings for a variety of products, and beer continued to drop–led by industry powerhouse Anheuser-Busch InBev.

D.G. Yuengling & Son Inc., one of the fastest-growing U.S. beer makers, is close to acquiring a former Coors plant in Memphis, Tenn., to help the company meet rising demand and increase distribution beyond the eastern United States.

Free beer. That usually grabs people’s attention. Belgian-owned Anheuser-Busch Inbev hopes that free beer — plus a boatload of advertising — will grab some new drinkers for its sagging flagship brand Budweiser.

Here in the U.S., we get 7-Eleven’s Game Day beer… Northern Ireland gets to test a new lager from the brewery that made stout famous. Guinness Black Lager has been introduced to–and is on trial at–400 bars across Northern Ireland.

According to an article on CNN, the battle over shelf space in chilly glass refrigerators is about to heat up with the entrance of a new brew at 7-Eleven. The 6,000-strong convenience store chain is making a private label brew called “Game Day.”

The Super Bowl® commercials have always been at least as popular as the game. People who don’t really watch football (I usually get bored around the 3rd period) watch the biggest game of the year so they can see what the ad wizards have come up with for $6 million dollars a minute (actual guesstimated rate). And what of beer?

For whatever reason, Blue Moon wheat beer–brewed by MillerCoors–is one of the hottest-selling “craft” brews by a major bottler, but Anheuser-Busch is angling to cut in on that growth with its new Bud Light Golden Wheat. Only two months after its debut, the new wheat beer has nearly matched Blue Moon’s monthly sales.

According to the Wall Street Journal (and other sources) dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools’ team colors. Stupid promotion, or stupid reaction to the promotion?

Anheuser-Busch has begun to roll out SELECT 55, “the lightest beer in the world” in 15 test markets across the country. The “smooth, golden lager” targets active consumers looking for new lower-calorie options, according to the company’s press release.