Boston Beer is launching a champagne-like brew later this month to prove that beer can be worthy of a New Year’s toast.
The limited run beer, called Infinium, will be sold in 750-ml bottles with foil-covered cork tops, like champagne. It is gold-colored, said to be crisp and dry, with nearly double the alcohol content of an average beer and more than some wines.
Jim Koch, the chairman and founder of Boston Beer–the brewer of Samuel Adams–calls it a cross between a champagne, a good dessert wine and a Sam Adams Noble Pils, which is a hoppy, aromatic pilsner.
Infinium is the result of a collaboration between Koch and Germany’s Weihenstephan Brewery, the world’s oldest existing brewery. Infinium is brewed under the Reinheitsgebot—the Bavarian purity law that limits ingredients to water, malted grain, hops and yeast.
And the price? A relatively cheap $20. Last year, my brothers and I kicked in for a $200 bottle of Samuel Adams Utopias that was somewhat disappointing. This year we can celebrate the savings and enjoy something that may be more palatable to the average Sam Adams fan.
Read the full story at Reuters.
I’m a sucker for anything Sam Adams brews… so I will be drinking this on New Year’s.