Entries tagged ‘InBev’
- 211.11.11New Bud Light Platinum Not So Light, But It’s Blue!
Belgian-owned Anheuser-Busch InBev is adding some bling to one of its most popular beers. Bud Light Platinum will be the newest addition to the brewer’s beer fridge as they aim to appeal to “upscale light beer” drinkers.
- 210.20.10Customer Satisfaction With Big Beer Falls
The American Customer Satisfaction Index (ACSI) released their latest findings for a variety of products, and beer continued to drop–led by industry powerhouse Anheuser-Busch InBev.
- 110.19.10Yuengling Looks to Go West
D.G. Yuengling & Son Inc., one of the fastest-growing U.S. beer makers, is close to acquiring a former Coors plant in Memphis, Tenn., to help the company meet rising demand and increase distribution beyond the eastern United States.
- 39.24.10A-B Offers Free Budweiser for National Happy Hour
Free beer. That usually grabs people’s attention. Belgian-owned Anheuser-Busch Inbev hopes that free beer — plus a boatload of advertising — will grab some new drinkers for its sagging flagship brand Budweiser.
- 12.3.10Super Bowl Lacks Beer
The Super Bowl® commercials have always been at least as popular as the game. People who don’t really watch football (I usually get bored around the 3rd period) watch the biggest game of the year so they can see what the ad wizards have come up with for $6 million dollars a minute (actual guesstimated rate). And what of beer?
- 28.21.09Team-Color Bud Cans Upset Some College Students
According to the Wall Street Journal (and other sources) dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools’ team colors. Stupid promotion, or stupid reaction to the promotion?
- 08.14.09How Low Can You Go? A-B Intro’s Select 55
Anheuser-Busch has begun to roll out SELECT 55, “the lightest beer in the world” in 15 test markets across the country. The “smooth, golden lager” targets active consumers looking for new lower-calorie options, according to the company’s press release.
- 41.13.09Hoegaarden: Belgium Beyond the Waffle
Hoegaarden (pronounced “who-garden”) is named after the town in Belgium where it was first brewed in 1445… and it’s a terrific Belgian white beer.
- 111.20.08It’s Official: Anheuser-Busch InBev
Last week, shareholders of Anheuser-Busch approved the $52 billion sale of the business to Belgium-based InBev, a deal that set the stage to create the world’s largest brewer.
- 07.14.08August A. Busch IV Sells Out America
Belgian brewer InBev announced earlier that it will buy Anheuser-Busch for $52 billion to create the world’s largest brewer. $70 a share was too good of an offer to keep CEO August A. Busch IV from selling an American icon to a foreign entity.
- 06.26.08Anheuser-Busch to Reject InBev; Drink American Stands Down from Boycott
In a move that has surprised many (including us) it’s been reported that Anheuser-Busch plans to reject InBev’s unsolicited $46.3 billion takeover offer, saying it undervalues the company. DrinkAmerican.US had more to say about this.
- 06.19.08Call to Action! Drink American Officially Proposes Boycott
Strikes and boycotts quite frequently do absolutely no good. We see them all the time and pay them no mind. The plights of the supporters go unheard of or dismissed due to a minority interest or only a local following. But, my fellow Americans, we are not in the minority. We are patriots and this […]
- 06.19.08$65 a BUD (NYSE)
The head of Belgian brewer InBev NV visited Capitol Hill Tuesday to promote his company’s takeover of Anheuser-Busch to skeptical lawmakers and told reporters the $65 a share offer is the highest it would bid. At that price per share, the deal would be worth about $46.3 billion. At the meeting Missouri Senator Claire McCaskill […]
- 05.26.08Brian’s Belly Launches DrinkAmerican.US
News outlets recently began reporting about the unsolicited bid by Belgian brewer InBev to purchase American icon Anheuser-Busch, the brewers of Budweiser beer and other favorites. This sale would create the world’s fourth-largest consumer products company and in the process, eliminate the last American owned, large scale brewery. Annoyed by the fact that nothing “seems” […]