Entries tagged ‘InBev’

The Super Bowl® commercials have always been at least as popular as the game. People who don’t really watch football (I usually get bored around the 3rd period) watch the biggest game of the year so they can see what the ad wizards have come up with for $6 million dollars a minute (actual guesstimated rate). And what of beer?

According to the Wall Street Journal (and other sources) dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools’ team colors. Stupid promotion, or stupid reaction to the promotion?

Anheuser-Busch has begun to roll out SELECT 55, “the lightest beer in the world” in 15 test markets across the country. The “smooth, golden lager” targets active consumers looking for new lower-calorie options, according to the company’s press release.

Hoegaarden (pronounced “who-garden”) is named after the town in Belgium where it was first brewed in 1445… and it’s a terrific Belgian white beer.

Last week, shareholders of Anheuser-Busch approved the $52 billion sale of the business to Belgium-based InBev, a deal that set the stage to create the world’s largest brewer.

Belgian brewer InBev announced earlier that it will buy Anheuser-Busch for $52 billion to create the world’s largest brewer. $70 a share was too good of an offer to keep CEO August A. Busch IV from selling an American icon to a foreign entity.

In a move that has surprised many (including us) it’s been reported that Anheuser-Busch plans to reject InBev’s unsolicited $46.3 billion takeover offer, saying it undervalues the company. DrinkAmerican.US had more to say about this.

Strikes and boycotts quite frequently do absolutely no good. We see them all the time and pay them no mind. The plights of the supporters go unheard of or dismissed due to a minority interest or only a local following. 
But, my fellow Americans, we are not in the minority. We are patriots and this affects [...]

The head of Belgian brewer InBev NV visited Capitol Hill Tuesday to promote his company’s takeover of Anheuser-Busch to skeptical lawmakers and told reporters the $65 a share offer is the highest it would bid. At that price per share, the deal would be worth about $46.3 billion. 
At the meeting Missouri Senator Claire McCaskill said: [...]

News outlets recently began reporting about the unsolicited bid by Belgian brewer InBev to purchase American icon Anheuser-Busch, the brewers of Budweiser beer and other favorites. This sale would create the world’s fourth-largest consumer products company and in the process, eliminate the last American owned, large scale brewery. 
Annoyed by the fact that nothing “seems” American [...]