Entries tagged ‘Bud Light’

The $100 billion U.S. brewing industry is staggering into the summer, drunk on the profits of yesteryear’s strong economy. Sales of 11 of the biggest brands fell recently… big beer titans Bud Light, Coors Light and Miller Lite all declined. Maybe Drinkability®™ didn’t have so much Profitability®™ after all.

For whatever reason, Blue Moon wheat beer–brewed by MillerCoors–is one of the hottest-selling “craft” brews by a major bottler, but Anheuser-Busch is angling to cut in on that growth with its new Bud Light Golden Wheat. Only two months after its debut, the new wheat beer has nearly matched Blue Moon’s monthly sales.

According to the Wall Street Journal (and other sources) dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools’ team colors. Stupid promotion, or stupid reaction to the promotion?

Stephen Colbert chimes in on the “Beer Summit” where Barack Obama, Henry Louis Gates Jr. and James Crowley insist on three different brands of foreign beer for their White House meeting.

Sometimes I hate to blog about things that everyone else is talking about. But we cover beer news, and you may have heard some mention about the so-called “beer summit” that President Obama will be arranging. Our take? Too bad they’ll be drinking foreign beer.

Anheuser-Busch pulled the plug on it’s $15 million broadband humor site Bud.tv. Visitors to the site now see only a snowy TV screen saying Bud.tv is no longer available.

One of the most pitiful excuses for “beer” ever to disgrace the shelves of a liquor store. Recognized as hazardous substance in some states.

In a copy-cat move to keep up with Miller Brewing and their somewhat successful “Chill” beer, the nation’s biggest brewer is adding a twist of lime to its flagship brew Bud Light to help add some fizz in the face of stagnant demand. 
The company will roll out the drink with a $35 million marketing campaign [...]