The Wall Street Journal blog has a post about the recession and how it is affecting beer sales and drinking habits:
Heineken sales sank 18% from the previous year in grocery, convenience and drug stores during the two-week period ended July 5, followed by Budweiser at 14%. Corona Extra sales dropped 11%, while Miller Lite declined 9% and Bud Light fell 7%. Coors Light sales held up better, falling less than 1% from a year ago.
Meanwhile, sales of “subpremium” beers including Busch, Natural Light and Keystone posted “substantial gains.”
Although I have not “sunk” to the subpremium beers mentioned, my brother Danny and I have started drinking more end-of-the-cooler, back-of-the-store favorites like PBR and Shaffer because they hit closer to the feel-good, summertime, Drink American values we have adopted since Anheuser-Busch became foreign owned. They sit on my beer fridge shelves next to a variety of American craft brews.
As for the figures above, my understanding of why Coors Light only sank 1% is because you can’t sink much lower than Coors Light (at a recent barbecue, I passed on Coors Light and opted for an O’Doul’s Amber, which is much tastier).
Have you changed your drinking habits based on the economy (or any other reason)?