According to Jim Koch, leader of the beer Gods at the Boston Beer Company: “We wanted to create a glass that offers beer lovers a full sensory drinking experience by fully showcasing Samuel Adams Boston Lager’s complex balance of malt and hop flavors. This glass achieves that mission.”
The top of the glass is a tulip shape which concentrates the aroma for the drinker. The outward turned rim of the glass is supposed to create turbulence as the beer passes over it. The bottom of the glass is laser scored, which releases bubbles of carbonation which rise to the top of the glass, delivering more aroma to the drinker.
Does it work? Does it make beer taste better? Well, I know that the laser scoring definitely does make bubbles rise… and the glass has a distinctive look and feel. And since there is always some kind of Sammy A in my fridge, it’s nice to have some matching glasses.
Today is the last day to order for X-mas delivery from the Boston Beer store. A set of four is $30.