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Miller Joint Venture May Give Molson Coors A Leg Up

by David Lauterbach
2008 June 28
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So much happening in the Budmillors businesses…

MillerCoors, the new joint venture between SABMiller and Molson Coors Brewing Co., finally takes shape next week.

The joint venture – which closes Monday – will unite the U.S. operations of the two brewers and will help prune costs. It will also create a more formidable rival to giant Anheuser-Busch at a time when the Budweiser maker is wrestling with the distractions of a $46 billion unsolicited bid from Belgium’s InBev. Gains from the joint venture are expected to give Molson Coors’ earnings a boost and ultimately help the stock.

The MillerCoors joint venture will sell brands such as Miller Lite and Coors Light and will have a roughly 30% market share in the U.S. By comparison, Anheuser, the nation’s largest brewer, controls nearly half the market.

Not sure who owns your favorite frosty brews anymore? Neither were we. Read Who Owns What Beers? on DrinkAmerican.US.

Read the full story at CNN.com

Pardon us while we pay for beer...

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