Entries tagged ‘crowdsource’
- 01.21.12Sam Adams Asks The Facebook Crowd to Build It’s Next Beer
Samuel Adams is going social. Boston Beer is giving Facebook members (I think that’s 99% of you now–hi Grandma!) a say in the brewing process by crowd-sourcing a beer. Using the “Crowd Craft Project” app, Facebook fans can determine the color, clarity, body and character of the malt, hops and yeast for the collaborative beer.
