Entries tagged ‘ultra-light beer’
- 02.12.10Is the Zero-Calorie Beer Race Already Over?
If brewers could make a zero-calorie beer, would you even want it? More and more big-label brewers are trying to wring calories from popular brands of beer. Why? Because sales of light and ultra-light beers are up and brewers keep trying to go lower. As advances in beer science (and marketing) continue, consumers keep buying the stuff.