In their battle against the bulge, desperate dieters have tried drugs, surgery, exercise, counseling, creams and even electrical fat-burning belts.<br />
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Now some psychologists have a new idea: lying.<br />
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A team led by psychologist Elizabeth Loftus of the University of California, Irvine, found that it could persuade people to avoid fattening foods by implanting unpleasant childhood memories about the food — even though the event never happened.<br />
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Read the full story at <a href="http://www.indystar.com/apps/pbcs.dll/article?AID=/20050807/NEWS06/508070411/1083/LIVING01"><strong>IndyStar</strong></a>
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