Electronics company Philips has joined with brewing company Interbrew to develop a new appliance that will deliver the great taste of draught beer to drinkers at home. <br />
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The new appliance called PerfectDraft keeps beer in 6-litre kegs at an optimal constant temperature of 3°C, keeping the beer fresh for 4 weeks. The product includes a real tap handle, internal cooling system, pump and a 6-litre light metal keg. <br />
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PerfectDraft will launch in Belgium using Stella Artois and Jupiler kegs and will eventually be rolled out to other countries. The recommended retails price for PerfectDraft will be $199.99EUR while the 6 litre kegs will be $14.99EUR. <br />
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Bad at conversion? That’s about $240 US for the device. Heineken had a similar gadget they promoted (again, not for the US) called "The BeerTender."<br />
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Read the Press Release at <a href="http://www.interbrew.com/content/news/20040823.1.e.html"><strong>Interbrew</strong></a>
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