Miller Beer Ditches Bikinis for Brains

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  • May 2, 2006 at 8:11 am #7708
    David Lauterbach
    Keymaster

    More Miller in the news. According to the NY Times, Miller Brewing believes the days of beer commercials stocked exclusively with brainless party boys and buxom blondes are over. Miller is introducing an ad campaign today that they say is intended to rise above the calculated inanity of most beer ads.<br />
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    The commercials revolve around group discussions starring men who Miller says &quot;have defined in their own way what manhood is all about.&quot; Among others, they are the former National Football League star Jerome Bettis; the World Wrestling Entertainment wrestler Triple H; Aron Ralston, the rock climber who cut off part of his arm after being pinned under a boulder; and the discussion group’s leader, the actor Burt Reynolds.<br />
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    Miller has a lot of making up to do for past campaigns. Along with beer companies like Coors, which once produced an ad disguised as a love song to <a href="https://www.briansbelly.com/bar/viewtopic.php?t=224"><strong>sexy female twins</strong></a>, Miller has produced many commercials that some consumers found sexist.<br />
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    This is the company that, in 2003, produced &quot;<a href="https://www.briansbelly.com/news/millercatfight.shtml"><strong>Catfight</strong></a&gt;,&quot; a television spot featuring two voluptuous women who, while arguing over whether Miller Lite &quot;tastes great&quot; or is &quot;less filling,&quot; tear off each other’s clothes and wind up wrestling in wet cement.<br />
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    Since that commercial, Miller has tried to emphasize the taste of its beer and a sense of nostalgia for the brand. Last fall, it reintroduced its &quot;<a href="https://www.briansbelly.com/bar/viewtopic.php?t=417"><strong>Girl in the Moon</strong></a>&quot; in ads for Miller High Life, hoping that the retro image would attract young female consumers.<br />
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    There is also a wesite that is associated with the campaign called <a href="http://manlaws.com/"><strong>ManLaws.com</strong></a&gt;.<br />
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    Read the Full Story at <a href="http://www.nytimes.com/2006/05/01/business/media/01adco.html?_r=1&amp;oref=login"><strong>The New York Times</strong></a>

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