Heineken has signed a ground-breaking six-figure promotional partnership with Eon Prods. and Sony Pictures Entertainment for the upcoming Bond 21 "Casino Royale."<br />
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The producers were willing to swap martinis for beers because the book "Casino Royale" is the only 007 adventure written by creator Ian Fleming in which James Bond drinks beer.<br />
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Heineken’s promotional campaign for the flick will include a television commercial featuring Bond girl Eva Green that was directed by Oscar-winner Stephen Gaghan.<br />
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Casino Royale will be released on November 17.<br />
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Read the full story at <a href="http://www.hollywoodreporter.com/"><strong>The Hollywood Reporter</strong></a>
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