Less is turning into more for American beer brewers – and their customers. Fueled by increasingly popular low-carb diets, light beers will surpass regular beer sales next year, according to a study by Mintel International Group.<br />
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"Light and low-carb beers were 47% of U.S. beer sales in 2003. It’s been an unbelievable growth path," said Benj Steinman, editor of Beer Marketer’s Insights. "Consumers want less calories and there’s less alcohol."<br />
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The expanding segment of the lighter brews offers hope for the $60 to $70 billion U.S. beer market, which is fending off competition from a generation that’s favoring hard liquor.<br />
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