Adolph Coors Co.’s new Aspen Edge lager, available this week in 11 states and nationwide by the end of summer, is the Golden brewer’s heavyweight contender in the lighter-than-light low-carb beer wars. <br />
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Coors, the third-largest U.S. beermaker, is hoping its low-carbohydrate brew can bulk up profits just as Michelob Ultra has done for Anheuser-Busch.<br />
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But Coors is late to the battle and Coors Light, the second-most-popular light beer in the country, has lost market share to low-carb competitors. The original hope was that Coors Light, which makes up 75 percent of Coors’ U.S. sales, could help the brewer weather the low-carb frenzy. That hope fizzled when Miller Light spent millions informing carb-counting beer sippers that their beer held fewer carbs than Coors Light.<br />
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