For a short time in its long history, Budweiser is going retro.<br />
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Looking to leverage the past of the 129-year-old beer brand to 20-something consumers craving all things retro, Anheuser-Busch is marketing 12-ounce Budweiser cans sporting packaging from the 1930s to the 1950s.<br />
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The three-can series began this week with the rollout of a reproduction of the first Budweiser can, dating to 1936 — the first year of such metal packaging. True to the period, the gold can has black-and-red labeling and an Anheuser-Busch eagle logo prominently displayed, plus a little advice for a post-Depression America unaccustomed then to drinking beer from such packaging — a three-step illustration of how to use a can opener.<br />
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Read the full story at <a href="http://newstribune.com/articles/2005/02/18/business/0218050042.txt"><strong>News Tribune</strong></a>
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