Anheuser-Busch has the spotlight all to itself as the Super Bowl’s exclusive beer advertiser, but Miller Brewing is unleashing a flurry of ads around the big game in an effort to upstage one of its rival’s new products.<br />
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Anheuser-Busch will be promoting a new low-calorie, low-carbohydrate brew called Budweiser Select. Miller will take some shots at Select in 15-second spots set to begin airing tonight in network and cable venues.<br />
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One ad features a Miller Lite bottle at the end of a pool table. A voiceover mentions that Anheuser-Busch recently introduced "a new light beer" in Budweiser Select, and asks why. "Are they searching for a better light beer than Bud Light?" the voiceover asks. "If so, they could have called us."<br />
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The spots don’t directly compare Lite with Select, which is lower in carbs than Lite and has three more calories.<br />
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Read the full story at <a href="http://online.wsj.com/public/article/0,,SB110747292593845536,00.html?mod=todays_free_feature"><strong>The Wall Street Journal</strong></a>
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