Young men who spend the work day gulping caffeinated drinks and the night in the bars now have a product aimed at easing the transition.<br />
Anheuser-Busch on Monday launched "Tilt," a raspberry-flavored malt beverage blending caffeine, guarana and ginseng ? and with an alcohol content ranging from 4% to 6.6%, depending on state laws.<br />
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It’s the latest in the beermaker’s bid to branch out into the so-called "malternative" market. In January, the company launched B-to-the-E, another drink with roughly the same ingredients. Anheuser-Busch has also in recent years introduced its Bacardi line of flavored malt beverages.<br />
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[right:8e92ab33ce]https://www.briansbelly.com/images/tilt.jpg[/right:8e92ab33ce]Tilt and B-to-the-E should complement each other but are "different types of products," said Mic Zavarella, director of innovations for Anheuser-Busch. B-to-the-E is aimed at both men and women, while Tilt’s target audience is men 21 to 27.<br />
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Also, B-to-the-E is meant as a drink to consume at bars or events. Tilt is an "after-work drink," a 5 p.m. to 7 p.m. "transition" from work to play, the company said. The 16-ounce, single-serve drink is aimed at giving a boost before the night on the town.<br />
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We can’t wait for the Budweiser breakfast drink. For the full story read <a href="http://www.usatoday.com/money/industries/food/2005-08-08-bud-tilt_x.htm"><strong>USA Today</strong></a>
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