Blueberry beer? St. Louis-based Anheuser-Busch, brewer of the King of Beers, is exploring whether that might be the salvation for regaining market share lost in recent years to hard liquor and wines.<br />
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If that doesn’t work, the company is also testing an alcoholic fruit juice called Peels; a new light beer, Michelob Ultra Amber; and even a new draft beer, Spring Heat Spiced Wheat, to see if those products touch the fancy of America’s drinkers.<br />
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Peels, the alcoholic fruit drink, which has an alcohol content of 5 percent is targeted at the same audience that the wine and liquor industry is attracting. The Spring Heat Spiced is the third in a series of draft beers that Anheuser began introducing last fall.<br />
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Read the full story of a brewer gone mad at <strong><a href="http://www.timesdispatch.com/servlet/Satellite?pagename=RTD/MGArticle/RTD_BasicArticle&c=MGArticle&cid=1137834793147">TimesDispatch.com</a></strong>
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