In a last ditch attempt to revive a declining beer market, Anheuser-Busch has unveiled a fruity, hoity-toity "beer" spiked with caffeine, guarana and ginseng.<br />
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According to the press release, the new product is called B(E) where (E) is an exponent of B. It’s pronounced "B-to-the-E" or "Gay Beer" depending on whether you are Anheuser-Busch or Brian’s Belly. It will be sold in slim-line 10-ounce cans with stylish graphics, brewed with select hops, and contain aromas of blackberry, raspberry and cherry,<br />
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ABC News notes that each can of the B-to-the-E beverage would pack 22.5 carbs, along with 6.6 percent alcohol by volume, 54 milligrams of caffeine and 203 calories.<br />
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It is not targeted at most beer drinkers, and it is certainly not targeted at low-carb beer drinkers–Anheuser-Busch is clearly trying to wrangle the fashionably-hip drinkers with the pretty cans and the unknowledgable pseudo-health nuts that drink anything with guarana and ginseng in them.<br />
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Pending formal government approval, B(E) will be launched in multiple phases throughout the year in markets across the country.
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