In a copy-cat move to keep up with Miller Brewing and their somewhat successful "Chill" beer, the nation’s biggest brewer is adding a twist of lime to its flagship brew Bud Light to help add some fizz in the face of stagnant demand.<br />
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The company will roll out the drink with a $35 million marketing campaign just in time for the BBQ season, featuring TV ads and outdoor signs.<br />
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The new drink came after years of consumer research that showed customers wanted the occasional flavored drink for special occasions, a company shill said.<br />
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The new drink will sell at a premium price of $1 to $1.50 more a six-pack. That price doesn’t necessarily reflect the cost of pure lime juice added to each bottle, but the price consumer are willing to pay for a more "upscale" drink.<br />
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‘Cause, you know, limes are upscale.<br />
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Read the full story at <a href="http://www.msnbc.msn.com/id/23155523/"><strong>MSNBC</strong></a>
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