A group of California residents has sued Anheuser-Busch Inc. and Miller Brewing alleging the brewers are intentionally targeting minors through their advertising. <br />
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The suit, filed in Los Angeles, alleges the brewers are violating California law by promoting and facilitating underage drinking. It was filed under California’s unfair competition and public nuisance laws.<br />
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The suit cites both companies’ "alcopops," such as A-B’s Doc Otis’ Hard Lemon Malt Beverage and Miller’s Jack Daniel’s Original Hard Cola that resemble soda with their flavors, bright colors and "youthful" packaging.<br />
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Read the full story at <a href="http://stlouis.bizjournals.com/stlouis/stories/2004/02/02/daily32.html"><strong>St. Louis Biz Journal</strong></a>
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