Canadian company Icefloe announced today that it has achieved a technological breakthrough with its patent-pending "Tower Booster."<br />
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"The Tower Booster" is touted in the insufficiently proofread press release as a highly efficient heat exchange mechanism. "By providing a final flash chilling to draft beer just prior to its release from the tower spout, the Tower Booster produces the coldest beer in the bar and provides customers with beer that is poured at sub zero temperatures," explained Wayne Newson, Icefloe President and CEO.<br />
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Molson Canadian Sub Zero(TM) was introduced in March, 2005 using the technology, with the first installations of their newly designed beer tap to be completed during March and April in Toronto, Calgary, Edmonton and Vancouver.<br />
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Sounds like Guinness Extra Cold, no? Maybe some of our Canadian Buddies can let us know if Molson Canadian Sub Zero is any good.