Entries tagged ‘Drinkability’
- 36.2.10Budmillors Sales Down, Pabst and Yuengling Up
The $100 billion U.S. brewing industry is staggering into the summer, drunk on the profits of yesteryear’s strong economy. Sales of 11 of the biggest brands fell recently… big beer titans Bud Light, Coors Light and Miller Lite all declined. Maybe Drinkability®™ didn’t have so much Profitability®™ after all.
- 412.13.09Golden Wheat Sales Up: Do You Really Love Bud Light That Much?
For whatever reason, Blue Moon wheat beer–brewed by MillerCoors–is one of the hottest-selling “craft” brews by a major bottler, but Anheuser-Busch is angling to cut in on that growth with its new Bud Light Golden Wheat. Only two months after its debut, the new wheat beer has nearly matched Blue Moon’s monthly sales.