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2001



Dec. 21, 2002
Hey Kids... BUY BEER!

By Siobhan McDonough, AP, Washington. Young Americans are exposed to more television commercials for beer than for sneakers, gum or jeans, according to a study released Tuesday.

Young people ages 12 to 20 saw two beer or ale ads in 2001 for every three such commercials aired on programs viewed primarily by adults, the Center on Alcohol Marketing and Youth at Georgetown University found.

''The alcohol industry monitoring their own advertising and current standards aren't protecting youth from alcohol marketing,'' said Jim O'Hara, the center's executive director.

The study analyzed $811 million spent on alcohol advertising on television during 2001, representing 208,909 ads that were placed on network, cable and local broadcast outlets. Underage viewers were more likely than adults of legal drinking age to have been exposed to a quarter of the beer commercials aired.

Read the full story at The Miami Herald


Mexican Women Ban Beer

Women in a Mexican village are chasing away beer delivery trucks because they are sick tired of their men getting drunk. The women, in the village of Teenek in the mountains of central Mexico carry on shouting: "Get out! Get out!" when they see the trucks approaching.

They told The News online they were fed up with their men stumbling home drunk or falling over in the corn fields. And so they have decided to take matters into their own hands, refusing to allow any more alcohol to be sold in their community.

Read the full story at GQ UK


Beer Shortage in Berlin

By Stuff. The potential trickle in the supply of the nation's favourite tipple is due to new government regulations restricting deposits of disposable cans and bottles which takes effect in January. Retailers say it may mean there may not be enough beer in shops.

The government is imposing charges on non-reusable containers because it says the percentage of recycled cans and bottles has fallen below a 72 percent minimum target set in 1997.

"We may not have enough beer available to meet the demand in January," Jan Holzweissig, spokesman for the German retailers' association, told Reuters. "A lot of stores are planning to remove beer and other drinks in disposable containers off their shelves next month because of the new rules." Shops don't have any room to store the empty cans and bottles, he added.

"Will there be enough beer?" asked Germany's best-selling daily in bold letters on its front page on Thursday.

Read the full story at Stuff


Budweiser Xmas Tree Displays Wrong Kind of Spirits

By Jeff Horseman. Nothing says "holiday decor" like a case of Budweiser -- or so the Maritime Republic of Eastport thought. On Sunday, members of the mock republic adorned a Christmas tree at the corner of Sixth Street and Severn Avenue with dozens of beer cans and topped it with a Santa-suited Barbie.

But Wednesday, they were forced to take down the beer cans following several complaints from the public that the "ornaments" gave Eastport a bad name. "This tree is not here to make a statement," said disappointed MRE Premier Mike Raab. "It's shiny objects hanging on a tree."

Eastport resident Frank Bradley said this year's theme went too far. "It's the most ludicrous thing I've ever seen," Mr. Bradley said. "It's not indicative of the holiday season -- at least alcoholism isn't."

Read the full story at The Capital


Dec. 12, 2002
End is Near for 106-year-old Michelob

Sam Cook, The News-Press. There was never a better bottle for crying in your beer than the old Michelob. It had a teardrop shape.

I can’t remember crying into many Michelob bottles, but I am crying over the shrinking popularity of my favorite, 106-year-old brand. Anheuser-Busch streamlined its bottle and launched a $50 million advertising blitz, but I can’t find a regular Michelob in 90 percent of the saloons I’ve frequented. Whatever happened to "Weekends are made for Michelob?"

Gator Lanes owner Kevin Walsh serves Michelob, yet he says its days are limited. "We sell about a case a week," he says. "It’s hard to stock it. It’s not worth it." Walsh says the world’s No. 1 beer distributor pushes Michelob Light instead.

Read the full story at The News-Press


Pastor Wants To Mix Bibles With Beer

Grand Rapids, Mich., Associated Press. A reverend and a restaurateur hope to spread the Gospel by mixing Bibles and beer at a religious-themed saloon in Grand Rapids.

The Rev. Peter Winkle and business owner Renee Visser will ask the city for a free liquor license Wednesday to open "Graces." He says the request has pitted some Christians who favor temperance against those who feel the gospel should be spread by any means possible.

Read the full story at Click On Detroit





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