Jul. 25, 2003
Michelob's Beer-Bottle-Babe Ads Have Some 'Hot and Bothered'
BY Geri L. Dreiling. Some things just go together. Salt and pepper. Catsup and mustard. Beer and babes. Beermakers have used hot breasts to move cold brew almost since the time they first added hops to malted barley. Anheuser-Busch is no exception. The St. Louis brewmeister's latest attempt to mix sex with suds is a summertime campaign for Michelob featuring a sweaty female model looking very much like a sweaty Michelob bottle. You don't need beer goggles to figure that one out.
The ads depict a gold-haired woman with water beading on her body. Her head's thrown back, her eyes are closed and her face is the picture of bliss. A Michelob label looks like it has been shrink-wrapped to her body. In one version, the model sports a belt draped just above her navel that looks like a zipper. The latest ad making the rounds features a woman wearing a torn label as a shirt, the tear stopping just below the breast.
The ads, which appear in this newspaper and other publications, are also plastered on bus shelters throughout the St. Louis area. And that seems to have made somebody mad -- mad enough to roll out a guerrilla campaign of counter-ads consisting of protest stickers that have surfaced and resurfaced in a few pockets around town.
Read the full story at RiverFrontTimes.com
7-Eleven Set to Launch Santiago Cerveza De Oro Beer
Dallas-- 7-Eleven Inc., operator of 5,800 convenience stores in the North America, said it would introduce its private-label Santiago Cerveza De Oro beer later this month. The new premium import beer will sell for a suggested retail price of $5.99 a six-pack.
"Sales of imports rank second in our overall beer business with Corona and Heineken topping the list," said Suzanne McDonald, category manager for beer and wine at 7-Eleven, Inc.
It's an idea that has been brewing at 7-Eleven for more than two years. Rather than compete with domestic mega-brand beers, which have always been hot sellers at 7-Eleven, the company made a decision to carve a niche in the import beer business, one of the fastest growing in the industry.
Read the full story at CSNews Online
Jul. 16, 2003
Diet Coke Can Contains Budweiser Beer!
By Joanne Blain, Vancouver Sun. Just for the taste of it, this Bud's for you.
That mangled jingle could well have been on Delmer Paul's parched lips when he opened a case of Budweiser and discovered 11 cans of beer -- and one can of Diet Coke.
The B.C. rancher was going to shrug off the anomaly and put the errant can in the spare fridge used by his grandchildren and their friends, but changed his mind. And it's a good thing he did, because the Diet Coke can contained not a sweet, fizzy beverage but five-per-cent-alcohol beer.
Via Off On A Tangent
Read the full story at Canada.com, eh
Jul. 07, 2003
Pabst and Rheingold for the Summer
By C. Spencer Beggs. The Fourth of July means a lot of things: cookouts, burgers, beer, freedom, family, beer, fireworks … Did we mention beer?
As the nation gears up for a weekend of barbecues, there's a whole range of brews, from campy to classy, that are alternatives to Bud or Miller.
You may have missed the media blitz over the latest beer du jour — because there wasn't one. An old Milwaukee mainstay, Pabst Blue Ribbon (PBR to its fans), has made a comeback without the usual marketing mêlée.
Alan Willner, vice president of Pabst marketing, said the company opted out of the usual glitz, glamour and bikini-clad models typical of beer ads and focused instead on racking up grassroots support with hipsters.
Brian's Belly Commentary: We'd still rather see the bikini-clad models, but here's a look at what used to sell beer.
Read the full story at Fox News
Jul. 04, 2003
Hot Dog! Defending Champ Wins At Coney Island
The Associated Press. For an unprecedented third straight year, rail-thin Takeru "Tsunami" Kobayashi out-gorged the competition Friday in the Nathan's Famous hot dog eating contest, downing 44 1/2 dogs and dominating adversaries three times his size.
Once again, the American competitive eaters were left to fight for second place as a Japanese champion was crowned for the sixth time in the seven years. Runner-up Ed "Cookie" Jarvis of Nesconset, N.Y., 6-foot-6 and 420 pounds, trailed the champion by 14 dogs.
Celebrity contestant William "The Refrigerator" Perry, the 410-pound former NFL star, dropped out after just five minutes and only four hot dogs.
Brian's Belly Commentary: We're pretty sure even a vegetarian could eat more hot dogs than the Fridge did.
Read the full story at The Daily News
Jul. 03, 2003
July is American Beer Month
Did you know that there more than 7,000 brands of beer brewed in the United States? America has a beer tradition that goes back to the earliest days of American history.
American Beer Month (ABM) is a four-year-old grassroots campaign to promote American brewing and celebrate the diversity and variety of American beer.
Take time this July to sample some of America's brewing history. American beer traditions are the richest and most diversified in the world. Enjoy the summer and enjoy exploring the world of American beers.
The campaign encourages people of legal drinking age to visit their local brewpub, microbrewery or beer retailer and sample the many tasty beers available.
Read the full story at American Beer Month
Beer For The Homeless
By Ben Davey. A US "charity" that raises money to buy alcohol for homeless people was today attacked by the Salvation Army for adding "fuel to the fire".
Gerard Byrne, social program secretary of recovery services with the Salvation Army in Sydney, said the idea was a dangerous stunt.
Promoting themselves as a legitimate charity, Beer for the Homeless is the brainchild of talk radio personalities from WGOW-FM Chattanooga, Tennessee, who believe it will reduce begging by treating the homeless more equitably.
Brian's Belly Commentary: It sounds like an idea whose time has come. Visit these guys at BeerForTheHomeless.com.
Read the full story at SMH.com.au