May 29, 2002
"Malternative" Beers Are Grabbing Attention in U.S.
Fox News, New York. Summer may be the time to sit back and chill with a cold beer, but this year more new brews and malt drinks are trying to crash the backyard barbecue as consumers will find a bevy of new malt-based drinks and some higher beer prices this summer, as companies gear up for what is expected to be a heated selling season.The weeks between Memorial Day weekend and Labor Day are a key time for beverage makers, as consumers stock up on drinks for barbecues, trips to the beach and other events. This year the race has taken on a new turn, as the top U.S. brewers are promoting new alternative malt drinks, or malternatives, to compete in a segment of the market that is growing rapidly compared with typical brews. Malternatives, barely a blip on beer makers' radar screens just a few years ago, now account for more than 2 percent of the industry's market share and an even higher percentage of revenue since they often sell at premium prices. Read the full story at Fox News
May 20, 2002
New "Ultra" Beer For Carbohydrate Haters
By Fred Tasker, Knight Ridder Newspapers. Michelob Ultra, just rolled out in Florida, Baltimore, Chicago and Washington, is a "smooth, refreshing lager" with 96 calories, 4.1 percent alcohol and a measly 2.9 grams of carbohydrates per 12-ounce bottle. It costs about $4.99 a six-pack in most supermarkets and liquor stores. How do they low-carb a beer? Easy. They simply extend the cooking of the grain mash to break down more of the carbohydrates into sugars. Those ferment into carbon dioxide, the excess of which giddily bubbles away, leaving only that superb flavor created by the palpable superiority of their fine ingredients, says Dave Peacock, Anheuser-Busch's vice president for high-end brands. Read the full story at The Hawkeye
May 15, 2002
BABES! BEER! CABLE!
By Adam Buckman, NY Post. MAXIM magazine is close to a deal that would bring its babes-and-beer formula to TV 24 hours a day. The red-hot men's mag, published by London-based Dennis Publishing, is reportedly in talks with USA Network parent Universal Television about launching an entire cable channel made up of programs inspired by the contents of the magazine. Like the monthly magazine, a proposed Maxim TV channel would be aimed first and foremost at young men. Read the full story at NY Post
May 14, 2002
Beer Is Good For You — No, Really
BERLIN, May 13. Drinking beer could reduce the risk of cancer, strokes and heart disease, Germany's brewers' federation said Monday, hoping to inspire the country's youth to head for the beer garden rather than the gym. Federation head Peter Hahn told a news conference the average German drank just over 123 liters of beer in 2001, down from 147 liters 10 years ago. He blamed flagging consumption partly on fitness fanatics and a fad for energy drinks among young people. Refashioning the image of beer as a nutritious, health-giving tipple, a tactic successfully employed by promoters of red wine, could help, Hahn suggested. "There are lot of health benefits in malt and hops." Hahn said moderate consumption, about half a liter (a little less than a pint a day for men, reduced the risk of strokes and lowered cholesterol levels, while the hops used to flavor the drink helped prevent cancer. Read the full story at MSNBC
May 08, 2002
Boston Beer Summit Is Nirvana For Friends of the Foam
The Boston Globe. Boston MA. Beer aficionados will be in for a treat on Saturday, May 11th, 2002 as the second annual Boston Beer Summit convenes at The Castle in the South End. Discerning tasters can sample more than 200 beers from 50 brewers. We're not just talking about any old bottle of suds here. Given rumors that Sam Adams may bring its $100-per-bottle "Utopia II" beer, the event is generating quite a buzz. The Beer Summit has two sessions, from 1 to 5 and 6 to 10 p.m. Tickets, $25 in advance and $30 at the door, are good for 10 samples. Subsequent samples are $1 each. The Beer Summit is at The Castle, 130 Columbus Ave. Tickets are available online at: www.beersummit.com. Read the full story at The Boston Globe
May 6th Marks International No Diet Day
ABC News. A British diet book author and recovered anorexic started this little known holiday 10 years ago, and it is commemorated by people who want to advocate size acceptance and healthier approaches to dieting, body image, and eating disorders. Among the messages of the day: Drop the strict eating regimen. Beauty and health are attainable at all weights, and "sizism" and fatphobia must end. Discriminating against fat people is among the last acceptable forms of bias, say size acceptance activists, and even the medical community is not immune. Even though the U.S. surgeon general warns that fat is creeping up on smoking as the No. 1 cause of preventable death in the United States, size acceptance groups say doctors to readily blame obesity for myriad health problems. "You can be obese and quite healthy," said Rudolph Leibel, director of the division of molecular genetics at Columbia University's College of Physicians and Surgeons. "It's generally assumed they are somehow unhealthy as a result of being obese. In a statistical sense that's true." Read the full story at ABC News
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