Flesh has made a dramatic comeback in Canadian beer advertising, as brewers seek to seduce impressionable young men through an abundance of bikinis, cleavage and girl-on-girl action.<br />
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"It’s the era of the bimbo all of a sudden," said Nancy Vonk, chief creative officer at Ogilvy & Mather in Toronto.<br />
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There’s the Labatt Brewing Co. Ltd.’s Blue ad in which two bar babes share a lustful kiss as a creative way to exchange lip gloss. In downtown Toronto, Amsterdam Brewing Co. is running transit posters featuring images of prostitutes. And an ad for A Marca Bavaria, Molson’s Brazilian import, depicts a woman emerging from the ocean and undoing her thong bikini.<br />
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Read the Full Story at <a href="http://www.theglobeandmail.com/servlet/ArticleNews/TPStory/LAC/20040713/RBEERSEX13/TPBusiness/Canadian"><strong>Globe And Mail</strong></a>, eh?
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