By Melissa Eiselein, The Press-Enterprise<br />
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Drink Nude. <br />
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That’s Don Havard’s motto. Havard, president of Naked Brew Inc., is effervescent about his alcoholic beverage. Nude Beer features a peel-off label that reveals a buxom, bare-breasted model. It’s sold in about 60 stores in Southern California and Nevada. <br />
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Nude Beer was first released by Irvine, Calif.-based Golden Beverage Co. in 1986, sold in 20 states, and banned in Texas, Arkansas, North Carolina and New York for being "indecent" and "obscene." <br />
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The original Nude Beer featured a bikini-clad model whose breasts were bared by scratching off a thin latex film that served as her bikini top. The idea was ahead of its time, but the beer tasted bad and the label was problem-laden, Havard said. The scratch-off label sometimes wouldn’t work if it got wet. <br />
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Today’s Nude Beer, released for sale late in 2002, sports a new brew recipe and problem-free label.<br />
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Read the full story at <a href="http://www.gomemphis.com/mca/business/article/0,1426,MCA_440_2653614,00.html"><strong>Go Memphis</strong></a>
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