According to a press release, Pabst Brewing will introduce a new beverage called Colt Ice Beer this month in Detroit, Indianapolis and Cleveland — playing off the notoriety of their long-standing Colt 45 Premium Malt Liquor which they call the "Class of the Malt Liquor Brands."<br />
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Colt Ice Beer will have 5.9 percent alcohol by volume and will be sold in 16 oz., 22 oz. and 40 oz. containers.<br />
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Alan Willner, vice president of marketing at Pabst, says Colt Ice Beer was developed to compete in the premium beer market. "Colt 45 Malt Liquor is a brand with a strong heritage, tradition and consumer following," Willner says.<br />
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We didn’t realize that malt liquor was considered a premium beer, but if it’s in a press release then it must be true.<br />
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Billy Dee Williams was unavailable for a smooth comment.
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