A winery took up the age-old question, What do women want, and came up with this answer: A lower-alcohol wine. <br />
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The new product, White Lie Early Season chardonnay, bucks the trend of "fruit bomb" wines that carry a hefty alcoholic punch. It clocks in at 9.8 percent alcohol compared to the 13 and 14 percent found in some vintages. <br />
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With its curly scripted label and "wink-wink" marketing — corks stamped with white lies, such as "I got it on sale" — Beringer Blass Wine Estates is aiming squarely at women, consumers who some wine marketers believe have been largely ignored by the wine industry.<br />
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Check out the full story at <a href="http://www.latimes.com/features/health/women/wire/sns-ap-fit-wine-for-women,1,993852.story?coll=sns-ap-healthwomen-headlines&ctrack=1&cset=true"><strong>LA Times.com</strong></a>
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