The marketing battle between the world’s two biggest beermakers is getting increasingly nasty.<br />
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Miller Brewing Co. started the fight with TV spots showing a referee penalizing drinkers of Anheuser-Busch Cos.’ Budweiser and Bud Light. Calling their choice of suds "unbeermanlike" conduct, the ref replaces the beer with Miller Lite or Miller Genuine Draft.<br />
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Anheuser-Busch then fired back with ads suggesting Miller’s referees were actually stealing the Bud Light for themselves, in some cases looking to run from police with their ill-gotten brews. Although the commercials amused many consumers, some observers say they lack sportsmanship and maybe good sense.<br />
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Last month, CBS, ABC and NBC pulled three Miller ads after Anheuser-Busch complained that nine Miller ads that aired since the summer were unsubstantiated and misleading.<br />
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Read the full story at <a href="http://www.nypost.com/business/39042.htm"><strong>The New York Post</strong></a>
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