Miller Brewing Co. says Midwestern customers are swapping trendiness for value and embracing new ads for Miller High Life, so the brewer is taking its promotion of the lower-priced beer nationwide.<br />
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Sales of Miller High Life in the past year have been down 2 percent and 3 percent in markets such as Milwaukee and Chicago, but in the past three months they’ve been up 5.6 percent.<br />
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The series of ads, which debuted in throughout the Midwest in November, is resonating with consumers. In it, a delivery man goes into highbrow establishments like bistros and clubs, is shocked by high prices and then hauls away cases of Miller High Life.<br />
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