Coors Brewing will change it’s packaging and will support Coors Light with a new–and might we add, quite unique–tagline: "The world?s most refreshing beer."<br />
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The change will arrive by this summer in the guise of the Coors Light Cold-Activated Bottle. The label?s white lettering and Rocky Mountain icon turn blue once the beer reaches optimal drinking temperature.<br />
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The new bottle will be shown in a TV spot featuring a man waiting for the beer in his refrigerator to turn cold as his wife waits for the results of a pregnancy test.<br />
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We’re assuming that the wife poured Coors Light on the pregnancy stick. BTW, thanks for the excellent set-up on that joke, Coors Brewing.<br />
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Read more at <a href="http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003562729"><strong>BrandWeek</strong></a>
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