Beer makers usually do some interesting things to get people to notice their products and in the case of Tecate, a billboard is raising concerns among the Hispanic community.<br />
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The controversial billboard reads ? "Finally a Cold Latina" and many furious people protested to get it removed.<br />
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"It stereotypes Latina women as hot sexual objects, it’s the opposite of cold and I think that’s wrong. We’re much more than that," National Association of Latino Arts & Culture spokeswoman Maria Lopez-Deleon said.<br />
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Labatt USA the Tecate distributor said the ad was created by Hispanics for Hispanics.<br />
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Read the full story at <a href="http://news9sanantonio.com/content/top_stories/default.asp?ArID=11733"><strong>News 9 San Antonio</strong></a>
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