Despite rumors that it might scrap its struggling online entertainment channel, Anheuser-Busch has decided instead to revamp fledgling BUD.TV to make it edgier.<br />
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Just three months ago, A-B made a big splash in advertising circles with the launch of Bud.TV. But traffic to the site has plummeted amid complaints from viewers that the content — such as "What Girls Want," where three beautiful women give a geeky guy a makeover so that he’s more dateable — lacked luster.<br />
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Original estimates placed traffic at 3 to 5 million visitors a month. When the traffic was tallied however, March of this year saw 157,000. Somebody screwed the pooch on that one.<br />
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The age-verification process–that involved user’s driver license information–was also a huge turn off.<br />
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So lets see… drop the age verification, remove lack-luster content, and make it "edgier." Sounds like a plan… maybe THAT should have been plan A.
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