Mainstream beers seem to be on a rebound led by yellow-canned Coors… a.k.a. by few here in the east as Coors Banquet.<br />
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In an era that has seen the ascension of light beers, strong growth for craft brews and imports, and a veritable 12-pack of new niche malt drinks, spiked with everything from caffeine to lime juice, U.S. brewery executives figure they’re doing OK if they can just slow down the rate of decline for that most unhip of beer industry segments: Full-calorie, mainstream, premium-priced beer.<br />
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So industry observers were surprised by the recent news that Coors Banquet, the original beer behind Coors Brewing Co., but now an also-ran to the more popular Coors Light, actually recorded a sales increase.<br />
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Read the full story at <a href="http://www.jsonline.com/story/index.aspx?id=689419"><strong>JS Online</strong></a>
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