Miller Brewing Co. is set to introduce a Mexican-style beer, Miller Chill, that it intends to market to a broad audience and not just Hispanics, according to a press release.<br />
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The new brew, which is a chelada-style beer that comes infused with salt and lime, will be test marketed beginning in March. Pretty much "chelada-style" means with lime juice and salt on the rim.<br />
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At 110 calories, Miller Chill will be marketed as a light beer that the Milwaukee-based brewer hopes will compete with mainstream beers such as Bud Light, Budweiser and Coors Light.<br />
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Good luck with <em>that</em>.
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