Just as the war over light beers has reached a fever pitch, Miller Brewing Co. has decided to open a new front in the economy beer segment.<br />
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Last August, Miller revamped the logo on Milwaukee’s Best and in July it plans to run humorous television spots for Milwaukee’s Best Light saying "a man should act like a man and a light beer should taste like a beer." It will be the first time it will actively promote the low-price brand on television in nearly a decade.<br />
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Miller also said it is reviving its Girl in the Moon – an image that has been on bottles of its former flagship beer High Life since 1907 – in advertisements, replacing the "High Life Man."<br />
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