Molson and Labatt Fill Up on Caffeine, Eh?

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    Canada’s two biggest brewers, Molson and Labatt, think they’ve found a way to bring a much-needed jolt to their market shares and bottom lines. Both have announced plans to market beers infused with caffeine.<br />
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    Molson will debut its new Kick brand March 21 in central and western Canada. It debuts in Atlantic Canada on April 1.<br />
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    Labatt will introduce its new brand entry ? Shok ? beginning in early April. Labatt’s offering is being marketed as a strong beer with 6.9 per cent alcohol.<br />
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    Both beers get their caffeine boost from guarana, a South American berry plant that both companies describe as being "a natural source of caffeine."<br />
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    Read the full story at <a href="http://www.cbc.ca/story/business/national/2005/03/14/beer-050314.html"><strong>CBC News</strong></a>

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