Heineken Light Introduced in the USA

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  • March 15, 2005 at 6:18 pm #7499
    David Lauterbach
    Keymaster

    Heineken is rolling out Heineken Premium Light Lager in the US to compete with Miller Brewing Co.’s Miller Lite and Anheuser-Busch Cos. Inc.’s Bud Light brands, the Dutch brewer said Friday.<br />
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    Heineken will test this new beer in selected US markets in 2005.The introduction of Heineken Premium Light is consistent with Heineken?s strategy to expandand optimise its product portfolio and to capture an ever-growing share of the premium import segment of the US beer market. <br />
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    Read the full story at <a href="http://www.braumanager.com/showtext.php?p=5&amp;news=1488&amp;text"><strong>braumanager</strong></a&gt;

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