Originally posted Jan. 27, 2004<br />
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Anheuser-Busch didn’t become the beer giant it is today by simply selling a lot of beer. The St. Louis-based brewery also knows a thing or two about merchandising. Why else would the company go to all the trouble of preparing and distributing a CD collection of radio spots for the popular Bud Light "Real Men of Genius" campaign from DDB/Chicago?<br />
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Yeah, Busch figured out there was money to be made in those catchy, exceedingly well-written spots for a campaign that became popular overseas and is now wowing ’em on the radio and on television in the United States. The just released CD includes a whopping 18 tracks, plus two unreleased bonus tracks for those "Real Men of Genius" fans who can’t get enough of the wickedly genteel put-downs of some pretty wacky professions and what we might call rather weird pastimes. <br />
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Just take the two bonus tracks for example — "Mr. in Your Car Nose Picker" (yuck!) and "Mr. Push Up Bra Inventor."<br />
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All the tracks, of course, feature the accomplished — and by now quite familiar — vocal stylings of David Bickler, former lead singer for Survivor. For all you movie music nostalgia trivia buffs, that’s the group that made "Eye of the Tiger" famous in the pic "Rocky III."<br />
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Read the full story at <a href="http://www.suntimes.com/output/lazare/cst-fin-lew06.html"><strong>Chicago Sun-Times</strong></a>
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