Beer May Suffer the Joe Camel Effect

The Bar is closed. We have archived the forums here for posterity.

Home Page Forums Belly News Beer May Suffer the Joe Camel Effect

Viewing 1 post (of 1 total)
  • Author
    Posts
  • #7176
    Anonymous
    Inactive

    If a new class action lawsuit forces Anheuser-Busch Inc. and Miller Brewing Co. to pay billions of dollars in damages for alleged marketing to underage drinkers, it will be because the nation’s two largest brewers were linked with an advertising icon-turned-villain:<br />
    <br />
    Joe Camel.<br />
    <br />
    That animated figure became a potent symbol of Big Tobacco’s selling of cigarettes to minors and was dropped as the result of a lawsuit. Now, Anheuser-Busch and Miller face claims that TV ads starring cartoon frogs that croak "Bud . . . weis . . . er," the introduction of malt-based drinks with sweetened citrus flavors, and other actions are proof of a concerted marketing effort aimed at people younger than 21.<br />
    <br />
    Read the full story at <a href="http://www.jsonline.com/bym/news/feb04/209241.asp"><strong>JSOnline.com</strong></a&gt;

Viewing 1 post (of 1 total)
  • You must be logged in to reply to this topic.