Entries tagged ‘light beer’

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  • 02.12.10Is the Zero-Calorie Beer Race Already Over?

    If brewers could make a zero-calorie beer, would you even want it? More and more big-label brewers are trying to wring calories from popular brands of beer. Why? Because sales of light and ultra-light beers are up and brewers keep trying to go lower. As advances in beer science (and marketing) continue, consumers keep buying the stuff.


  • 82.15.03Michelob Ultra: The Fairest of Them All

    In the fall of 2002, Anheuser-Busch, the distributor of Budweiser and the company who holds the title of ‘world’s largest brewer’ nationally rolled out Michelob Ultra. As you already know, Michelob Ultra is a diet beer targeted at women, girls and females.