Entries tagged ‘Anheuser-Busch’

According to the Wall Street Journal (and other sources) dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools’ team colors. Stupid promotion, or stupid reaction to the promotion?

Anheuser-Busch has begun to roll out SELECT 55, “the lightest beer in the world” in 15 test markets across the country. The “smooth, golden lager” targets active consumers looking for new lower-calorie options, according to the company’s press release.

The Wall Street Journal blog has a post about the recession and how it is affecting beer sales and drinking habits. Have you changed your drinking habits?

The Washington Post has an interesting article about the largest small-brewer of them all, Sam Adams. Perhaps as early as this year Boston Beer–the brewers of Samuel Adams–will no longer be considered a craft brewer.

Anheuser-Busch pulled the plug on it’s $15 million broadband humor site Bud.tv. Visitors to the site now see only a snowy TV screen saying Bud.tv is no longer available.

According to STLToday.com, Anheuser-Busch is changing the way they view a beer’s shelf life. The brewer says it has realized that the 110-day limit might not be necessary. Why? I dunno, they’re wasting too much beer?

A few moves in the last few days and weeks by Belgweiser… job cuts totaling 1,400, beer price increases totaling 3.5% and a 100% reduction in free beer.

Last week, shareholders of Anheuser-Busch approved the $52 billion sale of the business to Belgium-based InBev, a deal that set the stage to create the world’s largest brewer.

A gathering of six the Belly Buddies for the Leonids meteor shower in November yielded the perfect opportunity to purchase a winter sampler pack to see for ourselves if such a specialty pack is tasteful enough to bring to the next holiday party you attend.

One of the most pitiful excuses for “beer” ever to disgrace the shelves of a liquor store. Recognized as hazardous substance in some states.

In what we can only call a ballsy attempt to keep American drinkers blindfolded to what the company is really up too, Anheuser-Busch will launch “American Ale” this week.

Belgian brewer InBev announced earlier that it will buy Anheuser-Busch for $52 billion to create the world’s largest brewer. $70 a share was too good of an offer to keep CEO August A. Busch IV from selling an American icon to a foreign entity.

So much happening in the Budmillors businesses…  MillerCoors, the new joint venture between SABMiller and Molson Coors Brewing Co., finally takes shape next week.  The joint venture – which closes Monday – will unite the U.S. operations of the two brewers and will help prune costs. It will also create a more formidable rival to […]

Sure is a LOT of A-B in the news lately. Anheuser-Busch will reformulate its alcoholic energy drinks to remove caffeine and other stimulants they contain as part of a nationwide legal settlement.  An investigation by attorneys general of 11 states found the largest U.S. brewer was marketing its caffeinated alcoholic beverages to minors and misrepresenting […]

In a move that has surprised many (including us) it’s been reported that Anheuser-Busch plans to reject InBev’s unsolicited $46.3 billion takeover offer, saying it undervalues the company. DrinkAmerican.US had more to say about this.