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Appetite for Seduction: BK’s New Fragrance

by David Lauterbach
2008 December 17

The way to a man’s heart may be through his stomach, but the way to a woman’s heart — according to Burger King — may be through a new meat-scented body spray.

While fast food chains aren’t exactly best-known for selling signature fragrances, The Home of the Whopper just rolled out a men’s body spray called Flame by BK. The 5 ml bottles are available for sale in Ricky’s stores in New York City and on BK’s dedicated Web site, firemeetsdesire.com.

If you’re salivating for a chance to marinate yourself in flame-broiled flavor, relax: The experience can be yours for just $3.99 — a small price to pay for some seriously mouth-watering mojo.

The full story is by Sarika Dani at MSNBC.

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