In what we can only call a ballsy attempt to keep American drinkers blindfolded to what the company is really up too, Anheuser-Busch will launch "American Ale" this week.<br />
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In a press release, Dave Peacock, the vice president of marketing for Anheuser-Busch Cos. Inc. points out that the original Budweiser, which dates to 1876 and which the company calls "The Great American Lager," is just that.<br />
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"We have to reinforce that more and more," he said. "We have to appeal to a large group of consumers and it raises the image of the brand."<br />
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Dave is of course referring to the fact that "more and more" consumers are realizing that A-B will no longer be an American owned company.<br />
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The saddest part of the release however isn’t the news that A-B is attempting to create a beer to compete with craft brews, but that overall sales of all A-B products were up 2 percent this summer with help from the new Bud Light Lime! Let me repeat that last part in bold caps for those that miss the surprising part… BUD LIGHT LIME!
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