Archive for February, 2010
- 02.12.10Is the Zero-Calorie Beer Race Already Over?
If brewers could make a zero-calorie beer, would you even want it? More and more big-label brewers are trying to wring calories from popular brands of beer. Why? Because sales of light and ultra-light beers are up and brewers keep trying to go lower. As advances in beer science (and marketing) continue, consumers keep buying the stuff.
- 12.3.10Super Bowl Lacks Beer
The Super Bowl® commercials have always been at least as popular as the game. People who don’t really watch football (I usually get bored around the 3rd period) watch the biggest game of the year so they can see what the ad wizards have come up with for $6 million dollars a minute (actual guesstimated rate). And what of beer?
